Ewo

"Ewo" is a triumphant and boisterous anthem of arrival, status, and brotherhood. The title itself, a Nigerian Pidgin exclamation of surprise or wonder, encapsulates the song's theme: the artists are making an entrance so impactful that it leaves onlookers in awe. The lyrics are a declaration of their dominance in the music scene and on the streets. Central to the song is the concept of "Uzama," which refers to the brotherhood of Famous Pluto and his siblings, Shallipopi and ZerryDL. When they announce "Uzama don land," it's a proclamation that their collective force has arrived and is taking control. The song is filled with braggadocio about their influence, their ability to captivate an audience ("Na my vibe day make the fans day mental"), their wealth, and their street credibility. It’s a celebration of their journey and success, positioning themselves as the new royalty of the street-pop genre.

The song opens with a declaration of a specific lifestyle, suggesting a preference for casual encounters over serious commitments, stating, "Only one Uzama Girls own no pass shawarma / E nor easy to catch mama / I no fit knack person woman." This sets a tone of carefree, street-wise living.

The central theme of arrival and making a grand entrance is established with the recurring phrase, "When we mat, make them know say Uzama don land." This is a powerful announcement of their presence, signifying that they have taken over the scene. The lyrics paint a picture of them being the center of attention, moving through the town with a distinct swagger described as "parabulate for this town" and handling all the street dealings ("runs all the wakama"). The ad-lib "E sharp!" punctuates their confident assertions.

As the song progresses, the artists describe the immediate impact of their arrival. Their entrance is so significant it's like a trumpet blast, "Loose guard blow trumpet papararan." They command respect and attention, with their presence making others take notice. The line "Now them day ball like Casemiro" uses a football metaphor to suggest they are now living a high-status, successful life. The reaction from the ladies is immediate and vocal: "The ladies see me them day shout eee ewo." The title of the song, "Ewo," is used here as an exclamation of surprise, awe, or shock at their status and presence, particularly for the "Pluto boy president."

The chorus reinforces this theme of impact, with each line ending in the exclamation "ewo." Their vibe drives fans into a frenzy ("Na my vibe day make the fans day mental"), they command the space they enter ("Make them clear road uzama brutal"), and their orders are vital. The artists boast about their preparedness and intense energy, noting they see things others might miss ("I see kpo but I nor see lighter") and that their vibe is hotter than fire. The phrase "para para" emphasizes their wild and uncontainable energy.

The song continues with imagery of wealth and power, feeling like "Escobar" because of their long money. The beat is so infectious that people can't help but dance; "They nor go force you to dance / You go move your body as far say na banger for banger." This highlights the song's nature as a certified hit. They speak of an undeniable aura that is felt from a distance and warn against underestimating them. The narrative becomes a "gangster movie you nor fit pause or repeat," suggesting their rise is a fast-moving, unstoppable story. The artists mention being with their crew ("Shalli, Zerry and Tega") and decked out in luxury brands like Balenciaga and Bottega, further cementing their status.

"Ewo" was released in 2025 as the lead track from Famous Pluto's debut EP, titled "Uzama The 3rd". The song is a significant milestone as it marks the first official collaboration between the three Uzama brothers: Famous Pluto, Shallipopi, and ZerryDL, who have been reshaping Afro-inspired music culture. Famous Pluto is the youngest of the three. The EP's title, "Uzama The 3rd," is a direct tribute to this brotherhood. The project was released under Plutomania Records, which is headed by Shallipopi. The song was produced by the Nigerian producer Dawie. The collaboration was highly anticipated by fans, who had seen the brothers rise individually and were eager to see them operate as a collective. The track quickly gained popularity and numerous streams, serving as a powerful introduction for Famous Pluto into the mainstream, following in his brothers' footsteps.

The song's rhythmic structure is built on a high-tempo, danceable Afrobeats and Amapiano foundation, designed for high energy and physical response. The lyrical rhythm is conversational and fluid, characteristic of Nigerian street-pop, often prioritizing flow and delivery over strict metrical patterns. The rhyme scheme is generally loose and irregular, more akin to free verse, focusing on internal rhymes and assonance to maintain lyrical cohesion. For example, in the lines "When we enter (ewo) / Na my vibe day make the fans day mental (ewo)," the rhyming of "enter" and "mental" is a slant rhyme that works perfectly within the song's flow. The constant, punctuated repetition of the hook "Ewo" at the end of lines in the chorus creates a powerful rhythmic anchor, making the song incredibly catchy and chant-like. This interplay between the complex musical rhythm and the more relaxed, speech-like lyrical rhythm is a hallmark of the genre, making it feel both effortless and energetic.

"Ewo" is a rich tapestry of Nigerian street-pop and Afrobeats stylings. Musically, it features an infectious beat and rhythmic patterns that blend contemporary Amapiano influences with native Nigerian cadences, creating a track that is "club-ready." The production by Dawie is designed to be a "banger" that compels listeners to dance. Lyrically, the song is heavily reliant on Nigerian Pidgin English and slang, which roots it firmly in its cultural context and enhances its authenticity. The use of the exclamation "Ewo!" as a hook is a highly effective technique for memorability and audience participation. Vocally, the song showcases the distinct styles of the three brothers: Shallipopi's bold delivery, ZerryDL's lyrical flair, and Famous Pluto's raw charisma, creating a dynamic interplay. The narrative voice is confident and braggadocious, a common trope in street-pop, used here to assert their status. Repetition of key phrases like "When we mat" and "Uzama don land" acts as a powerful reinforcing chant.

Released in 2025, "Ewo" quickly made a cultural mark as the first-ever collaboration between the Uzama brothers—Shallipopi, ZerryDL, and Famous Pluto—a highly influential family unit in the Nigerian music scene. The song is the lead single from Famous Pluto's debut EP, "Uzama The 3rd," a project that serves as a "coronation" for him and a celebration of the brothers' collective impact on Afro-inspired music. The track and the EP are seen as significant in accelerating the rise of Edo-based artists in the Afrobeats landscape, reinforcing a cultural movement from Benin City. Its popularity on streaming platforms and social media, especially TikTok, cemented its status as a viral hit. The song's title and hook, "Ewo," became a popular slang term, used to express awe or surprise, amplified by its catchiness. The collaboration itself generated considerable buzz, with fans and critics comparing the trio's potential to that of other iconic musical families and suggesting they could become a dominant collective in Afrobeats.

The song employs several metaphors to amplify its themes of power and success.

• Uzama: The most significant symbol is "Uzama" itself. It represents the collective power and royal-like status of the three brothers, a dynasty in the making that is taking over the Nigerian music scene. The EP's title, "Uzama The 3rd," explicitly frames them as a trio of influence.
• "Parabulation": This slang term suggests a confident, almost ostentatious way of moving through a space, symbolizing their newfound dominance and control over their environment.
• Football Metaphor: The line "Now them day ball like Casemiro" uses the image of the famous defensive midfielder Casemiro to symbolize a high level of success, skill, and financial power.
• Escobar: Comparing themselves to "Escobar" due to their "money long" is a direct metaphor for immense wealth and influence, albeit with a gangster-like connotation that fits the street-pop aesthetic.
• "Gangster movie you nor fit pause or repeat": This metaphor describes their rise to fame as a fast-paced, unalterable, and compelling story that has everyone watching.

The most prominent recurring motif in "Ewo" is the announcement of arrival and the subsequent reaction of awe. This is captured in several key recurring phrases:

• "Ewo": This single word is the central hook and a recurring exclamation throughout the song. It signifies surprise, shock, and wonder, used to punctuate the artists' impactful statements about their status and vibe. Its repetition makes it a memorable chant for listeners.
• "When we mat (mat oo) / Make them know say Uzama don land (landed)": This phrase is a recurring declaration of their arrival on the scene. It functions as a motif of establishment, a powerful announcement of their presence and takeover.
• "E sharp!": This ad-lib is repeated after assertions of their street credibility and control, acting as a stamp of confirmation on their claims.
• The concept of "Uzama": Beyond a name, "Uzama" is a recurring motif for the brothers' powerful family unit and their collective identity, reinforcing the theme of a rising dynasty.