Nonstop

"Nonstop" is a bold and aggressive track where Drake asserts his dominance and relentless work ethic in the music industry. The core message revolves around his unstoppable momentum, success, and the lifestyle that accompanies it. The song is a declaration of his elite status, brushing off competitors and celebrating his continuous climb. A central theme is the idea that his success is not a fleeting moment but a constant, ongoing reality, encapsulated in the metaphor, "This a Rollie, not a stopwatch, shit don't ever stop." This line emphasizes the timeless and perpetual nature of his career, contrasting it with the temporary success of others. Drake also touches on themes of loyalty to his crew, the envy his success provokes, and his resilience in the face of challenges and criticism. There's a palpable sense of confidence and braggadocio throughout the track as he flaunts his wealth, influence, and unwavering self-belief.

The song opens with a declaration of a shift in power and intensity, as if a switch has been flipped, establishing a new level of dominance. The narrator asserts his unique position in the game, suggesting that his rise to the top is causing his competitors to fall by the wayside. He emphasizes the continuous nature of his success and hard work, a theme that runs through the entire track. He demands the respect he has earned, detailing his slick, international moves and his meteoric ascent, comparing it to a legendary athlete's career trajectory. The lyrics paint a picture of someone who is not only at the peak of his profession but is also keenly aware of the envy and insincerity that his success attracts. He portrays himself as a formidable figure, a skilled lyricist, and a powerful force, dismissing any misunderstandings about his character or intentions.

A recurring element is a sample that conveys a sense of disorientation, perhaps from the intoxicating nature of his high-flying lifestyle. This is juxtaposed with the unwavering, continuous motion of his success, likened to a luxury watch that never stops ticking. The narrative then delves into the business side of his success, mentioning how he entrusts parts of his empire to his loyal crew, yet he remains the ultimate beneficiary and respected leader. He speaks of past struggles and the prayers that seemingly led to his current blessings, acknowledging the fleeting nature of fame for others while his own remains constant. He prioritizes his close circle, sharing his wealth with his 'brothers' and is focused on accumulating riches before settling down. The scale of his wealth is depicted with grand comparisons, and he highlights his resilience against those who try to bring him down. He acknowledges the psychological toll of fame, being unable to live like an ordinary person. The lyrics also touch upon a sense of vengeance, where spending money to retaliate against rivals is a minor expense. He expresses a degree of resentment towards people from his past who now view his success with envy, reinforcing his need to represent and uphold his status.

"Nonstop" is a song from Drake's fifth studio album, Scorpion, released on June 29, 2018. It was the sixth single from the album, officially released to radio on July 31, 2018. The track was a late addition to the album, recorded by Drake towards the end of the production process. The production was handled by the acclaimed Memphis producer Tay Keith, with co-production from No I.D. and additional production by Noel Cadastre. The collaboration with Tay Keith was a continuation of their work on BlocBoy JB's hit "Look Alive," and brought a distinct Memphis trap sound to the track. The song famously samples DJ Squeeky and Mack Daddy Ju's 1995 song "My Head Is Spinning." The recording took place at various studios, including the Ritz Carlton in Toronto. The writing credits belong to Aubrey Graham (Drake), Brytavious Chambers (Tay Keith), and Dion Wilson (No I.D.).

"Nonstop" is rich with symbolism and metaphors that bolster its themes of success and dominance.

• The Rolex vs. Stopwatch: The most prominent metaphor is "This a Rollie, not a stopwatch, shit don't ever stop." This line powerfully contrasts the perpetual, timeless quality of a luxury Rolex watch with the finite, temporary measurement of a stopwatch, symbolizing Drake's enduring success versus the fleeting fame of his rivals.
• Flipping the Switch: The opening line, "Look, I just flipped the switch," signifies a major shift in intensity and a conscious decision to elevate his game and assert his dominance.
• LeBron James Jersey Numbers: The lyric "How I go from 6 to 23 like I'm LeBron?" is a clever reference to LeBron James' jersey numbers with the Miami Heat and Cleveland Cavaliers. It symbolizes Drake's own rapid and significant rise in status and power within the music industry.
• Ambidexterity: When Drake raps, "I just took it left like I'm ambidex'," he uses the idea of being ambidextrous to metaphorically describe his versatile and unpredictable moves that have led to his success.
• Dark-skinned Persona: The line "Yeah I'm light skinned, but I'm still a dark nigga" has been interpreted as a response to criticisms and challenges to his blackness, particularly in the context of his beef with Pusha-T. It asserts his toughness and grit regardless of his complexion.

The predominant emotional atmosphere of "Nonstop" is one of aggressive confidence and triumphant defiance. The song projects an unwavering sense of self-assurance and power. Drake's deep, commanding vocal tone and the hard-hitting trap beat create a mood that is both intimidating and energizing. There's a clear feeling of triumph as he boasts about his success, wealth, and status in the music industry. Underneath the bravado, there are also subtle undercurrents of resentment and vigilance. Lyrics like, "A big part of me resents / Niggas that I knew from when I started in this shit," reveal a more complex emotional layer, suggesting the personal cost of fame and the bitterness that can arise from envy and past betrayals. Overall, the emotional landscape is not one of vulnerability but of fortified strength and a relentless drive to maintain his position at the top.

"Nonstop" had a significant cultural impact upon its release. Commercially, it was a massive success, debuting at number two on the US Billboard Hot 100, behind another of Drake's own songs, and hitting number one in his native Canada. It was the most-streamed song globally in the first week of Scorpion's release, breaking records on Spotify at the time. The song's music video, filmed in London, further boosted its popularity. It featured a more realistic, documentary-style approach directed by Theo Skudra, capturing Drake's surprise performance at the Wireless Festival and featuring cameos from artists like Quavo and French Montana. Most notably, "Nonstop" experienced a massive resurgence in popularity in 2020 due to the viral "Flip The Switch" challenge on TikTok. The challenge, which used the song's opening line, involved two people swapping clothes and personas when the lights switched off. The trend was embraced by millions of users, including celebrities like Jennifer Lopez and politician Elizabeth Warren, cementing the song's place in internet culture.

"Nonstop" is built on a foundation of a hard-hitting trap rhythm, set at a brisk tempo of approximately 155 beats per minute (BPM). The song follows a 4/4 time signature, which is standard for the hip-hop genre. Drake's rhythmic flow is a key element of the song's effectiveness. He often uses a staccato, percussive delivery that rides the beat, creating a sense of urgency and forward momentum. His rhyme schemes are intricate, employing a mix of perfect rhymes, slant rhymes, and internal rhymes to create a complex and engaging lyrical texture. For instance, in the lines, "I'm a bar spitta, I'm a hard hitta / Yeah I'm light skinned, but I'm still a dark nigga / I'm a wig splitta, I'm a tall figure," he uses a consistent end rhyme (-itta/-igger) to create a powerful, driving rhythm. The interplay between his vocal cadence and the underlying beat is tight, emphasizing the track's relentless and confident energy.

"Nonstop" showcases a range of Drake's stylistic abilities, both lyrically and musically.

• Vocal Delivery: Drake employs an aggressive, deep, and confident vocal tone throughout the track, which stands in contrast to his more melodic R&B work. His delivery is assertive and punctuates the hard-hitting nature of the beat. Some critics have described his delivery on this track as monotone, which contributes to its menacing and relentless feel.
• Lyrical Style: The lyrics are characterized by braggadocio, clever wordplay, and cultural references. He uses direct address and a confident, first-person narrative to assert his dominance. There's a mix of boasting about wealth ("Palace look like Buckingham / Bills so big, I call 'em Williams, for real") and reflections on his journey and rivalries.
• Musical Arrangement: The song is built on a quintessential trap beat produced by Tay Keith, featuring heavy 808s, crisp snares, and a dark, atmospheric synth loop. The production is minimalist yet powerful, providing a raw and energetic backdrop for Drake's vocals. The key sample from "My Head Is Spinnin'" by Mack Daddy Ju provides a hypnotic, recurring element.
• Narrative Voice: The persona Drake adopts is that of an untouchable king at the top of his empire, reflecting on his power and the challenges that come with it. He's both celebratory and defiant.

What is the meaning of the lyric 'This a Rollie, not a stopwatch' in Drake's 'Nonstop'?

This popular lyric is a metaphor for Drake's career and success. He's comparing his enduring, timeless status (a Rolex) to the temporary and fleeting success of others (a stopwatch). It emphasizes that his position at the top is constant and not just a passing moment.

What song is sampled in Drake's 'Nonstop'?

Drake's 'Nonstop' prominently samples the 1995 Memphis rap song 'My Head Is Spinnin' by DJ Squeeky and Mack Daddy Ju. The line 'My head is spinnin', from smokin' the chicken, the bass is kickin'' is used throughout the track.

Who produced Drake's song 'Nonstop'?

The production for 'Nonstop' was primarily handled by Memphis producer Tay Keith, with co-production by veteran producer No I.D. and additional production from Drake's frequent collaborator Noel Cadastre.

When was 'Nonstop' by Drake released?

'Nonstop' was released on June 29, 2018, as a track on Drake's fifth studio album, 'Scorpion'. It was later released as the sixth single from the album on July 31, 2018.

What is the 'Flip The Switch' challenge?

The 'Flip The Switch' challenge was a viral TikTok trend in 2020 that used the opening line of 'Nonstop'. Participants would film themselves in a mirror, and when Drake says 'Look, I just flipped the switch,' they would turn the lights off and on, revealing they had swapped outfits and roles.

What does the LeBron James reference in 'Nonstop' mean?

The lyric 'How I go from 6 to 23 like I'm LeBron?' refers to basketball star LeBron James switching his jersey number from 6 (with the Miami Heat) back to 23 (with the Cleveland Cavaliers). Drake uses this to symbolize his own significant and powerful rise to a higher level of stardom.

What genre is Drake's 'Nonstop'?

'Nonstop' is primarily classified as a Hip-Hop and Trap song. Its beat, produced by Tay Keith, is characteristic of the Memphis trap sound.

Where was the music video for 'Nonstop' filmed?

The music video for 'Nonstop' was filmed in London, England. It features scenes from Drake's surprise performance at the Wireless Festival, him riding a double-decker bus, and visiting exclusive spots like Annabel's nightclub.