Taki Taki (with Selena Gomez, Ozuna & Cardi B)

"Taki Taki" is fundamentally a high-energy, global club anthem centered on themes of flirtation, seduction, and dance. The song's meaning is conveyed through the distinct perspectives of its four international artists. The central phrase, "Taki Taki," is intentionally ambiguous. According to the artists, it was a word made up by Ozuna simply because it sounded good and flowed well with the music. However, within the lyrical context, it takes on multiple suggestive meanings. It can be interpreted as an onomatopoeia for the sound of a kiss, a reference to a body part, or more broadly, a feeling of sexual energy and the rhythm of the dance. Ozuna's Spanish verses establish a traditional reggaeton narrative of dance floor seduction. Cardi B's Spanglish rap injects a dose of aggressive female empowerment and sexual confidence. Selena Gomez's breathy, bilingual contribution adds a layer of sultry, confident temptation, famously stating, "What my taki taki wants, ya / My taki taki gets, uhn." Ultimately, the song is a celebration of multiculturalism, lust, and the universal language of dance, powered by DJ Snake's infectious Moombahton beat. The core message is to let go, embrace the rhythm, and indulge in the passionate, playful energy of the moment.

The song unfolds as a multilingual invitation to a passionate and unrestrained dance. It begins with Ozuna's smooth Spanish verses, beckoning a partner to dance as if it's their last time together and to teach him a new, alluring dance step. He creates a sense of intimacy and desire, punctuated by the catchy, onomatopoeic phrase "Taki Taki," which suggests the sound of a kiss or the rhythm of the dance itself. His lyrics are filled with playful yet bold imagery, referencing a desire for a kiss and the explosive appeal of his dance partner, whose body moves powerfully like a Kawasaki engine. He paints a picture of a packed club where they are the center of attention, an almost otherworldly presence like the Anunnaki.

Cardi B enters with her signature confident and brash style, mixing English and Spanish. She asserts her dominance and sexual prowess, making it clear she's in control. Her verses are unapologetically direct, discussing her wealth, work ethic, and sexual confidence. She uses the metaphor of being hard to read like an Ouija board, adding a layer of mystery and danger to her persona. Cardi B's part is a declaration of female empowerment and agency, where she dictates the terms of the encounter, demanding a certain level of excitement and engagement.

Selena Gomez's section offers a different, though equally potent, flavor of seduction. Her delivery is softer, more like a whisper, creating a sense of intimate and tantalizing temptation. She sings about the captivating power of her dance and body, inviting her partner closer. Her famous line, "What my taki taki wants, yeah, my taki taki gets," reinterprets the central phrase as a symbol of her own desires and the assertion that she will fulfill them. She portrays herself as the life of the party, a force that can't be stopped, blending a sweet vocal delivery with confident and empowering lyrics.

The recurring chorus, "Báilame como si fuera la última vez" (Dance with me like it's the last time), serves as the song's central plea, a call to live in the moment with passion and abandon. The chant-like "Taki taki, rumba!" reinforces the song's identity as a dance anthem, a high-energy celebration of movement, attraction, and global musical fusion. The narrative is less a linear story and more a collection of powerful, individual perspectives on a shared theme of seduction and dance floor dominance, all unified by DJ Snake's infectious beat.

"Taki Taki" was released on September 28, 2018, as the second single from DJ Snake's second studio album, Carte Blanche. The French producer conceived the track with the intention of creating a global, reggaeton-infused club record. He first reached out to Puerto Rican star Ozuna, who wrote and recorded his part, laying the foundation for the track. Feeling the song needed a strong female presence, DJ Snake decided to recruit both Cardi B and Selena Gomez, aiming for a powerful combination of Latina artists. In a behind-the-scenes video, DJ Snake mentioned wanting "two queens" on the record to bring "greatness and dope energy." The collaboration was teased on social media in August 2018, when Cardi B and Selena Gomez shared behind-the-scenes photos from the music video shoot in Los Angeles, building significant anticipation. The song was written by a team including DJ Snake (William Grigahcine), Selena Gomez, Ozuna (Juan Carlos Ozuna Rosado), Cardi B (Belcalis Almanzar), Ava Brignol, Jorden Thorpe, Juan G. Rivera, and Vicente Saavedra. The term "Taki Taki" itself was reportedly improvised by Ozuna during the creation process and was kept because of its catchy, rhythmic quality, despite having no specific meaning.

The primary symbolism in "Taki Taki" revolves around the volcano and the color red, heavily featured in the song's artwork and its Colin Tilley-directed music video. The volcano represents explosive, primal, and untamable energy, mirroring the song's intense beat and the passionate, fiery encounters described in the lyrics. The artists perform within this post-apocalyptic, lava-filled landscape, suggesting that their seductive power is a force of nature. The recurring imagery of red in their outfits further symbolizes desire, passion, danger, and power. The music video's various settings—a stormy Eden-like jungle for Gomez, a dark, sacrificial-looking chamber for Cardi B, and a pit of dancers for Ozuna—each symbolize different facets of temptation and power. Lyrically, metaphors are used to boast and express confidence. Cardi B's line, "I'm kinda scary, hard to read, I'm like an Ouija board," uses the Ouija board as a metaphor for her mysterious and unpredictable nature. Ozuna's controversial original lyric, "Booty explota como Nagasaki" ("Booty explodes like Nagasaki"), used a historical tragedy as a shocking simile for sexual impact. This line was later criticized and changed in the official music video to "...como saki saki" following backlash.

The predominant emotional atmosphere of "Taki Taki" is one of high-energy, confident sensuality and playful hedonism. The song creates a mood that is simultaneously celebratory, seductive, and assertive. The driving Moombahton beat and the infectious synth hook establish a vibrant and energetic foundation that encourages dancing and letting loose. This energy is channeled into a narrative of flirtation and desire. Ozuna's verses bring a smooth, romantic, and inviting feel. Cardi B's section injects a bold, almost aggressive confidence and raw, unapologetic sexual energy. Selena Gomez's part shifts the tone to a more intimate and sultry whisper, creating an atmosphere of teasing and tantalizing mystery. There are no significant emotional shifts towards sadness or introspection; the song maintains a consistently upbeat and party-oriented feel from start to finish. The overall emotional landscape is a tapestry of different styles of seduction woven together over a beat designed for a global dance club, evoking feelings of excitement, confidence, and sensual liberation.

"Taki Taki" was a massive commercial success, demonstrating the power of cross-cultural collaborations in the global music market. The song topped the charts in sixteen countries, including Spain, Portugal, and Argentina, and reached number 11 on the US Billboard Hot 100. It was a particularly significant hit on Latin charts, debuting at number one on the Billboard Hot Latin Songs chart. The song broke several records: it made Cardi B the first female rapper to top the Spotify Global chart, and it made Ozuna the artist with the most videos (seven) to have reached one billion views on YouTube. As of late 2022, the music video had amassed over 2.3 billion views. The song received a Diamond certification in France and went quadruple Platinum in the US. Its success further solidified the mainstream appeal of Latin music in the Anglophone world, following in the footsteps of hits like "Despacito." The only time all four artists performed the song together was during DJ Snake's set at the 2019 Coachella festival, an event met with huge audience excitement. The track was also featured in the video game Just Dance 2020.

The rhythmic foundation of "Taki Taki" is a classic Moombahton beat, operating at a tempo of approximately 96 beats per minute (BPM) in common time. This mid-tempo rhythm is highly danceable and characteristic of the reggaeton genre that influences the track. The song's structure is built on a repetitive dembow-inspired drum pattern, which provides a constant, infectious groove. Lyrically, the rhythm varies between the artists. Ozuna employs a fluid, melodic flow that rides the beat smoothly, often using simple AABB rhyme schemes in Spanish (e.g., "Nagasaki"/"Kawasaki"). Cardi B's rap verse is more rhythmically complex and aggressive, with internal rhymes and assonance, though some critics have pointed out loose rhymes like "board" with "store." Selena Gomez's section uses a more spoken-word, breathy delivery that plays with the rhythm, creating a sense of intimacy and syncopation against the driving beat. The core of the song's rhythmic memorability lies in the simple, staccato repetition of the title phrase "Taki Taki," which acts as a percussive instrument itself and a rhythmic hook that transcends language.

"Taki Taki" employs several stylistic techniques to achieve its global appeal. Musically, its foundation is a fusion of Moombahton, a genre blending house music and reggaeton, and mainstream reggaeton, characterized by the dembow riddim. The production by DJ Snake is built around a simple, repetitive, and infectious whistle-like synth melody that serves as the main hook, sampled from Sounds of KSHMR Vol. 2. The track's structure is a showcase for its guest stars, with each artist delivering their verse in their distinct style. The use of bilingual lyrics (Spanish and English) is a key technique, making the song accessible to a wider international audience and capitalizing on the growing popularity of Latin music. Vocally, the song features a range of deliveries: Ozuna's melodic, auto-tuned singing, Cardi B's aggressive and charismatic rapping, and Selena Gomez's breathy, whispering-style vocals, which create a contrasting texture. The repetition of the hook "Taki taki, ¡rumba!" functions as a powerful onomatopoeic chant, making the chorus memorable even for non-Spanish speakers.

What does the phrase 'Taki Taki' actually mean?

Officially, 'Taki Taki' has no meaning. In interviews, Cardi B and Ozuna explained that Ozuna made up the word because it sounded catchy and flowed well with the beat. It's not a word in Spanish or English, but within the song, it's used to represent a dance, a sound, or a form of desire.

When was 'Taki Taki' released and for which album?

The song was released on September 28, 2018. It served as the second single from DJ Snake's second studio album, titled 'Carte Blanche,' which came out in 2019.

Who wrote the song 'Taki Taki'?

The song was written by a collaborative team that included the four main artists: DJ Snake (William Grigahcine), Selena Gomez, Ozuna (Juan Carlos Ozuna Rosado), and Cardi B (Belcalis Almanzar), along with Ava Brignol, Jorden Thorpe, Juan G. Rivera, and Vicente Saavedra.

What genres is 'Taki Taki' considered?

"Taki Taki" is primarily classified as a Moombahton and reggaeton song. Its blend of electronic dance music with Latin rhythms makes it a prime example of a global pop hit.

What is the controversial lyric that was changed in the 'Taki Taki' music video?

Ozuna's original line was "Booty explota como Nagasaki" ('Booty explodes like Nagasaki'). This lyric was criticized for making light of the atomic bombing of Nagasaki. Following the backlash, the line was changed in the official music video to "Booty explota como saki saki."

How did the collaboration between DJ Snake, Selena Gomez, Ozuna, and Cardi B happen?

DJ Snake initiated the project, wanting to create a global reggaeton club track. He first sent the beat to Ozuna, who recorded his part. To add a powerful female dynamic, Snake then invited both Cardi B and Selena Gomez to join, calling them 'two queens' who brought 'dope energy' to the song.

What is the music video for 'Taki Taki' about?

Directed by Colin Tilley, the music video is set in a post-apocalyptic world centered around a volcano. It features the four artists in various stylized, elemental scenes (a jungle, a fiery pit) and uses heavy symbolism, particularly the color red, to represent passion, power, and primal desire.