It's Gonna Be Me

"It's Gonna Be Me" is a pop anthem of romantic certainty and persistence. The lyrics convey a straightforward message: the singer is addressing a woman who has been repeatedly let down by previous partners and is consequently guarded. He understands her reluctance but is resolute in his belief that he is the right person for her and that, eventually, she will realize it. The song is not a gentle plea but a confident, almost demanding, assertion of his place in her future. He positions himself as the inevitable and superior choice, distinct from the men who have hurt her before. While on the surface it's a song about winning a girl's love, it also delves into themes of perseverance in the face of rejection and the unwavering hope of being 'chosen'. The aggressive confidence of the lyrics, written by the Swedish team of Max Martin, Andreas Carlsson, and Rami Yacoub, reflects the bold, self-assured sound that characterized pop music at the turn of the millennium.

The song's narrative centers on a man's persistent and confident plea to a woman who has been hurt by past relationships. He opens with empathy, acknowledging her pain and the string of failed romances she has endured, stating, "You might've been hurt, babe / That ain't no lie / You've seen them all come and go." He understands her hesitation and why she might have built walls around her heart. Despite her past, he is not deterred; in fact, he sees it as his opportunity to prove he is different from the others who have disappointed her. The narrator is frustrated that his efforts seem to go unnoticed, singing about how "Every little thing I do / Never seems enough for you." He feels he's in a constant struggle to win her affection, a battle against the ghosts of her past lovers. Yet, this frustration doesn't lead to despair. Instead, it fuels his resolve. He positions himself as the inevitable, ultimate choice for her. The core message is encapsulated in the powerful, repetitive chorus: "It's gonna be me." This isn't a question or a hopeful wish; it is a firm, unwavering declaration of certainty. He is assuring her that a day will come when she will finally see him as the one who will truly love and care for her. The lyrics create a dynamic of a pursuer who is both understanding of the woman's emotional baggage and unshakeably confident in his own ability to be the right partner for her. He contrasts himself directly with her past experiences, promising, "But I'm not like them." The song is a promise of future love and a testament to holding on with the belief that true affection will eventually be recognized and reciprocated. It is a story of patience, persistence, and the ultimate, triumphant conviction that he is her romantic destiny.

"It's Gonna Be Me" was written by the acclaimed Swedish songwriting trio Max Martin, Andreas Carlsson, and Rami Yacoub, and produced by Yacoub. The song was conceived in 1999 in Key West, Florida, where the writers had gathered after *NSYNC finished recording "Bye Bye Bye". The initial melody was whistled by Andreas Carlsson, and Max Martin insisted they incorporate it into a track. Carlsson drew lyrical inspiration from the love triangle in Rupert Holmes's 1980 song "Him" and the bassline was influenced by Joe Jackson's 1982 hit "Steppin' Out". The song was recorded in July 1999 at Battery Studios in New York City and Cheiron Studios in Stockholm, Sweden. A key element of the recording process was the specific vocal direction given by the Swedish producers. Justin Timberlake was famously instructed by Martin to pronounce the word "me" with a strong, almost aggressive affectation, resulting in the sound "may". This was a characteristic technique of Martin's production style, meant to make lyrics more memorable and energetic by over-pronouncing consonants and vowels. This specific pronunciation would later become the basis for a widespread internet meme.

The most prominent symbolism in "It's Gonna Be Me" is directly tied to its music video and the album theme of No Strings Attached. The band members are portrayed as doll versions of themselves, packaged in a toy store. This serves as a direct sequel to the "Bye Bye Bye" video, where they were depicted as marionettes controlled by a female puppeteer. The doll metaphor symbolizes their break from their former manager, Lou Pearlman, and their assertion of creative and professional independence—literally having "no strings attached." In the "It's Gonna Be Me" video, the dolls come to life and break out of their boxes to get the attention of a female shopper. This narrative works on two levels: as a literal representation of the song's lyrics (trying to get a girl's attention) and as a broader metaphor for the group breaking free from being manufactured products to become 'real' artists in control of their own destiny. The fight scenes with other toys, like army men, further symbolize their battle within the competitive music industry.

The predominant emotional tone of "It's Gonna Be Me" is assertive confidence, bordering on defiant swagger. This is established through the powerful, declarative chorus and the aggressive, staccato delivery of the verses. The lyrics express the frustration of being overlooked ("Every little thing I do / Never seems enough for you") but quickly pivot to an unshakeable belief in a victorious outcome. The emotion is not one of gentle persuasion but of forceful conviction. This confident atmosphere is built through the combination of a driving, R&B-inflected beat, bright synth chords, and the layered, powerful vocal harmonies in the chorus. There's a slight undercurrent of longing and even petulance in the bridge and post-chorus ("all that I do, is not enough for you"), which provides a brief emotional shift before returning to the triumphant certainty of the final choruses.

"It's Gonna Be Me" was a massive commercial and cultural success, becoming *NSYNC's first and only single to reach #1 on the US Billboard Hot 100, where it stayed for two consecutive weeks in July 2000. The song solidified the monumental success of the album No Strings Attached, which sold a then-record 2.4 million copies in its first week. The music video, directed by Wayne Isham, was in heavy rotation on MTV's Total Request Live (TRL), topping the countdown for 18 days. Perhaps the song's most enduring legacy is the "It's Gonna Be May" internet meme. Stemming from Justin Timberlake's distinct pronunciation of "me," a Tumblr user created an image macro in 2012 that is now shared virally every year at the end of April. The meme has been acknowledged by the band, Timberlake himself, and even former U.S. President Barack Obama, ensuring the song's place in digital-era pop culture far beyond its initial chart run. The song has been covered or referenced by other artists, including a notable 2016 music video by Fall Out Boy for their song "Irresistible," which parodied the doll concept and featured cameos from *NSYNC's Joey Fatone and Chris Kirkpatrick.

The rhyme scheme in "It's Gonna Be Me" is relatively straightforward, primarily using couplets (AABB) in the verses to create a catchy and easily digestible structure, for example: "You might've been hurt, babe / That ain't no lie (A) / You've seen them all come and go, oh / I remember you told me (B) / That it made you believe in / No man, no cry (A)." The rhythm is a defining characteristic of the song. It features a staccato, almost percussive vocal delivery in the verses, which contrasts with the soaring, legato melody of the chorus. This rhythmic tension and release is a hallmark of the Cheiron sound. The beat is syncopated and heavily influenced by American R&B, creating a groove that is both danceable and aggressive. The interplay between the vocal rhythm and the underlying instrumental track is precise and mechanistic, driving the song forward with relentless energy. The tempo of 82 BPM is moderate, but the busy production and forceful vocal delivery make the song feel faster and more urgent.

Musically, "It's Gonna Be Me" is a masterclass in late '90s/early '00s teen pop production, crafted by Rami Yacoub under the guidance of Max Martin. The song is in the key of C minor with a tempo of 82 beats per minute. It features a dynamic quiet-loud structure, with tense, staccato verses that build into an explosive, multi-layered chorus. The track incorporates R&B elements, such as syncopated, beatbox-like sounds (some performed by Justin Timberlake) and a funky bassline, which were blended with Cheiron Studios' signature bold, European pop melodies. A key stylistic choice is the vocal delivery. Justin Timberlake and JC Chasez handle the lead vocals, and their pronunciation was intentionally manipulated by the producers for rhythmic and memorable effect. For example, consonants were emphasized, as in "You don't wanna NLUUSE" instead of 'lose'. Timberlake's distinct, hard-edged pronunciation of "me" as "may" is the most famous example of this technique, which producer Rami Yacoub explained was done deliberately to make the word stick out.

What is the song '*NSYNC - It's Gonna Be Me' about?

The song is about a man confidently telling a woman, who has been hurt by past relationships, that he is the right person for her and that it's inevitable they will end up together. He is persistent and sure that she will eventually choose him.

Why does Justin Timberlake pronounce 'me' as 'May' in 'It's Gonna Be Me'?

The pronunciation was a specific instruction from Swedish producer Max Martin. Martin and his team often had artists over-pronounce words to make them sound more rhythmic and memorable, a technique they felt made songs catchier. Timberlake confirmed he sang it that way at the producer's request.

What is the origin of the 'It's Gonna Be May' meme?

The meme started in January 2012 when a Tumblr user posted an image of a young Justin Timberlake with the caption "It's gonna be may," poking fun at his pronunciation in the song. It became an annual internet tradition to post the meme on April 30th.

Who wrote and produced '*NSYNC - It's Gonna Be Me'?

The song was written by the Swedish songwriting team of Max Martin, Andreas Carlsson, and Rami Yacoub. Rami Yacoub also handled the production.

When was 'It's Gonna Be Me' released and did it go to number one?

The song was released as a single in the US on July 11, 2000. It became *NSYNC's only song to reach #1 on the Billboard Hot 100 chart, holding the top spot for two consecutive weeks.

What is the meaning of the dolls in the 'It's Gonna Be Me' music video?

The dolls symbolize the band breaking free from being controlled, like puppets or manufactured products. It was a continuation of the 'No Strings Attached' theme from their album and 'Bye Bye Bye' video, representing their independence from their former manager.