Imma Be

"Imma Be" is a powerful anthem of self-affirmation, ambition, and manifestation. The song's core meaning revolves around the concept of defining and creating one's own future through confident declarations. The title itself, a slang contraction of "I'm going to be," serves as the central lyrical hook and philosophical foundation. Throughout the track, each member of The Black Eyed Peas outlines their personal and collective aspirations, projecting a future filled with success, wealth, global influence, and personal fulfillment.

The lyrics function as a series of bold proclamations. Fergie asserts she'll be on the "next level," will.i.am envisions himself as an "upgraded new negro" and an international force, and apl.de.ap speaks of being "futuristic" and "sending positivity across the globe." This isn't just idle boasting; it's a lyrical embodiment of the law of attraction—speaking one's desired reality into existence. The song suggests that confidence and a clear vision are the primary tools for achieving one's goals. The constant repetition of "Imma Be" drills this message into the listener's psyche, transforming the song from a simple track into a motivational mantra.

The song also explores the tension and fusion between the present and the future, a theme further developed in its music video which depicts a conflict between organic artistry and robotic perfection. The dramatic shift in the song's tempo and genre—from a slower, swaggering hip-hop beat to an upbeat, driving house rhythm—is a sonic metaphor for this transformation. It represents a leap into the high-energy, successful future the lyrics describe. The first half is the confident planning and declaration, while the second half is the exhilarating realization of that potential, a perpetual state of "livin' that good life." The track's message is one of unapologetic ambition and the power of positive projection, encouraging listeners to envision and declare their own success.

The song unfolds as a bold declaration of future success and an unapologetic embrace of a lavish, high-achieving lifestyle, articulated through the distinct perspectives of each member of The Black Eyed Peas. The narrative is driven by the constant, mantra-like repetition of the phrase "Imma be," which translates to "I'm going to be." This phrase acts as a powerful tool of manifestation, with each verse building upon this foundation of aspirational energy.

Fergie initiates the lyrical journey by painting a picture of her ascent to the next level of stardom and influence. She visualizes herself rocking over powerful basslines, chilling with her crew, and making high-stakes deals. Her aspirations are both professional and personal, extending to being featured in major films, performing acrobatic feats, and enjoying the social scene with confidence and style. She describes herself as the "flyest chick," spreading her wings and fully embodying her unique identity. Her verse is a celebration of female empowerment, projecting an image of a woman in complete control of her destiny, enjoying the fruits of her labor, and being an object of admiration.

Following Fergie's lead, will.i.am steps in with a vision that blends personal ambition with a broader, global perspective. He declares he will be the "upgraded new negro," a figure who is both soulful and internationally recognized, rocking stages from Rio to Tokyo. His ambitions are immense, speaking of being "brilliant with my millions" and loaning out billions to get back trillions. His lyrics contain playful, boastful, and sometimes controversial wordplay, asserting his financial and social dominance. He positions himself as a futuristic figure, the very reason people flock to their shows, and a purveyor of a cool, carefree, and luxurious lifestyle. His verse emphasizes innovation, financial power, and the sheer joy of living life on his own terms.

apl.de.ap continues the theme of futuristic ambition and longevity. He describes himself as being on "some next level sh*t," emphasizing the group's forward-thinking musicality and their mission to spread positivity across the globe. His verse has a more collective feel, focusing on taking care of family, rocking shows, and enjoying a life of freedom with his "peas" (the group members). He invites others to join in the celebration, reinforcing the idea that this aspirational state is a communal festivity. His lyrics underscore the group's global reach and their intent to create a lasting, positive impact through their energetic and powerful music.

Taboo's verse, though shorter, reinforces the overarching theme of unstoppable momentum and popularity. He acknowledges the chatter and criticism ("y'all n****s want to talk sh*t") but dismisses it as irrelevant, stating that rocking crowds is his job. He points to the group's undeniable popularity, with millions of fans and a constant demand for their presence. This section serves to ground the futuristic aspirations in the reality of their current success, creating a powerful loop of achievement and ambition.

The song's structure, particularly its famous mid-song transition from a slower hip-hop beat to a high-energy house tempo, mirrors this lyrical evolution. The first half establishes the confident, swaggering declarations, while the second half transforms the track into a relentless dance anthem, embodying the energetic, successful future they have been describing. The endless repetition of "Imma be livin' that good life" in the latter part of the song acts as a hypnotic affirmation, solidifying the track's central message of creating one's own reality through belief and confident action.

"Imma Be" was recorded for The Black Eyed Peas' fifth studio album, The E.N.D. (an acronym for The Energy Never Dies), which was released on June 3, 2009. The album marked a significant stylistic shift for the group, moving from their established hip-hop and pop-rap sound to a more electronic, dance-oriented style, heavily influenced by the European club scene. The creation of The E.N.D. began while the group was on tour for their previous album, Monkey Business, with recording sessions taking place in various studios, including Ethernet and Jeepney Studios in Los Angeles, Metropolis in London, and Square Prod in Paris.

The song was written by the four group members—William Adams (will.i.am), Allan Pineda (apl.de.ap), Jaime Gomez (Taboo), and Stacy Ferguson (Fergie)—along with Keith Harris, Thomas Brenneck, Michael Deller, Daniel Foder, and Jared Tankel. Production was handled by will.i.am and Keith Harris. Initially, "Imma Be" was released as a promotional single on the iTunes Store in the weeks leading up to the album's debut to build anticipation. Due to its popularity, it was later selected as the fourth official single from the album in the United States, with a release date of January 12, 2010.

The futuristic and often robotic sound of the album, including "Imma Be," was intentional. will.i.am was inspired to create music that would be played in clubs for years to come, focusing on beats and energy. This creative direction is explicitly referenced in the narrative of the song's music video, where will.i.am introduces a machine that can automatically generate music, sparking a debate with Fergie about technology versus human soul in art.

The most potent symbolic element in "Imma Be" is the structural split of the song itself. It begins with a mid-tempo, hip-hop rhythm and then, partway through, abruptly transforms into a high-octane, four-on-the-floor house track. This musical shift is a metaphor for transformation and evolution. The first section represents the confident declaration of intent and the swaggering ambition—the 'becoming' phase. The second, frenetic section symbolizes the arrival, the state of 'being'—a perpetual, energetic future where the goals have been realized, and the only thing left to do is celebrate in this new reality.

The recurring phrase "Imma Be" functions as a powerful mantra. Its constant repetition throughout the song symbolizes the act of manifestation. By repeating their intentions over and over, the artists are lyrically willing their future into existence, blurring the line between ambition and reality.

The music video adds another layer of symbolism, pitting humanity against technology. It opens with a debate about using a machine to create music, with Fergie arguing it "takes the soul out of it" before she storms off and enters a dreamlike, post-apocalyptic world filled with robots. In this desert landscape, the robots (both good and evil) can be seen as metaphors for the music industry's formulaic nature or the dehumanizing aspects of technology. The band members must navigate this world to reassemble themselves, symbolizing a quest to retain their human essence and artistic integrity in a futuristic, technologically saturated environment.

The predominant emotional tone of "Imma Be" is one of triumphant and unwavering confidence. It projects an aura of swagger, self-assurance, and bold ambition. From the very beginning, the song establishes a mood of unapologetic self-belief, with each artist declaring their future successes not as possibilities, but as certainties. This creates a powerful, uplifting, and motivational atmosphere. The first half's slower, hip-hop groove feels cool, controlled, and brimming with potential energy—the calm before the celebratory storm.

When the song transitions, the emotional landscape shifts from confident declaration to pure, unadulterated joy and euphoric release. The accelerated tempo, driving house beat, and endlessly chanted refrain of "livin' that good life" create an intensely positive and energetic mood. This section is designed to evoke the feeling of having achieved all one's goals and celebrating that success without reservation. The overall emotional journey of the song is a progression from powerful self-belief to ecstatic triumph, making it both an anthem for personal motivation and a track for celebratory release on the dance floor.

"Imma Be" achieved significant cultural and commercial success, solidifying The Black Eyed Peas' status as global superstars during The E.N.D. era. The song became the group's third number-one hit on the Billboard Hot 100 from a single album, following "Boom Boom Pow" and "I Gotta Feeling." This achievement made The Black Eyed Peas the first group in 19 years to score three chart-toppers from one album, a feat last accomplished by Wilson Phillips in 1990-91. The song reached the number one spot on the week ending March 6, 2010, ending the nine-week run of Kesha's "Tik Tok."

The song's title and repetitive hook capitalized on the growing popularity of the slang term "imma" in digital communication and popular culture at the time, which was further amplified by Kanye West's famous "Imma let you finish" moment at the 2009 MTV VMAs. The track's distinct two-part structure was a topic of discussion among critics, with many praising the energetic transition into a house track.

The song was accompanied by a high-concept, ten-minute-long music video, titled "Imma Be Rocking That Body," which combined the song with "Rock That Body." Directed by Rich Lee, the futuristic, post-apocalyptic video was shot in Lancaster, California, and featured a narrative involving robots and a dream sequence, further cementing the album's sci-fi aesthetic. The song was also featured in the films The Other Guys (2010) and The Hangover Part II (2011), extending its reach in popular media.

The rhyme and rhythm of "Imma Be" are distinctly split into two contrasting sections, mirroring its musical structure.

In the first half, the song follows a hip-hop cadence with a moderate tempo. The rhyme schemes within the verses are relatively straightforward, often relying on couplets (AABB) and simple end rhymes to maintain a confident, flowing delivery. For example, in Fergie's verse, "crew" rhymes with "do," and "flicks" with "flips." The rhythm of the lyrics is conversational and swaggering, with the rappers often placing emphasis on the downbeat, locking in with the slow, heavy groove. The recurring chant of "Imma be, imma be, imma imma imma be" acts as a rhythmic hook, creating a hypnotic, stuttering pattern that becomes the song's backbone.

The second half of the song undergoes a radical rhythmic transformation. The tempo accelerates significantly into a driving house beat, approximately 125 BPM, typical for club music. The lyrical rhythm shifts from flowing verses to short, repetitive, chanted phrases. The dominant element becomes the endlessly looped vocal sample of "Imma be livin' that good life," which is layered over the four-on-the-floor kick drum. This creates a relentless, energetic pulse designed for dancing. The interplay between the constant musical rhythm and the chanted, looped lyrics creates a hypnotic and euphoric effect, turning the track from a rap song into a full-fledged dance anthem. This stark contrast in rhythm is the song's most defining characteristic, providing a dynamic journey from head-nodding confidence to high-energy release.

"Imma Be" is notable for its unique and bifurcated musical structure, a key stylistic choice that defines the track. It employs a dramatic beat switch, a technique more common in underground hip-hop, within a mainstream pop context.

• Part 1: Hip-Hop Stomp: The first half of the song is built on a slinky, mid-tempo hip-hop beat with a swaggering, Neptunes-esque feel. The production is relatively sparse, focusing on a heavy bassline, synth stabs, and a confident vocal delivery from each member, allowing the lyrical declarations to take center stage.
• Part 2: Funk-House Glide: Halfway through, the track abruptly shifts into a high-energy, fast-tempo house beat. This section is characterized by a pounding, four-on-the-floor rhythm, a cruising horn section, smooth keyboards, and the endless, looping vocal sample of "Imma be," creating an immersive, hypnotic club atmosphere.

Literarily, the song's primary technique is repetition. The phrase "Imma be" is repeated over 100 times, functioning as an anaphora at the beginning of many lines and as a pervasive mantra throughout the song. This obsessive repetition drills the theme of self-manifestation into the listener's mind. The lyrics also feature hyperbole and boasting, common conventions in hip-hop, to project an image of immense success (e.g., "loanin out a billion, I get back a trillion").

Vocal delivery is another key technique. The members use a confident, almost conversational rap style in the first half, which contrasts with the more chanted, rhythmic vocal loops in the second half. The use of Auto-Tune and other vocal effects is prominent, aligning with the futuristic, electronic theme of The E.N.D. album and contributing to the song's polished, robotic sheen.

What is the meaning behind the song 'Imma Be'?

'Imma Be' is an anthem about self-affirmation and manifesting success. The title is slang for 'I'm going to be,' and the lyrics consist of the group members declaring their future ambitions and successes in music, finance, and lifestyle, essentially speaking their goals into existence.

Why does the beat change in the middle of 'Imma Be'?

The song's notable beat switch from a slow hip-hop groove to a fast-paced house track is a stylistic choice that represents transformation. The first part signifies the confident declaration of future goals, while the second, high-energy part embodies the euphoric celebration of achieving them.

When was 'Imma Be' by The Black Eyed Peas released?

The song was first available as a promotional single when the album 'The E.N.D.' was released on June 3, 2009. It was later released as the fourth official single in the U.S. on January 12, 2010.

How many times is 'Imma Be' said in the song?

The phrase 'Imma Be' is repeated extensively throughout the song, creating a hypnotic, mantra-like effect. Various analyses count the repetition of the title phrase at 98 to 105 times.

What is the music video for 'Imma Be' about?

The music video is a ten-minute short film combining 'Imma Be' and 'Rock That Body.' It features a futuristic, post-apocalyptic narrative where Fergie enters a dream sequence after a motorcycle accident and must reassemble the band in a desert world inhabited by friendly and hostile robots.

How did 'Imma Be' perform on the music charts?

'Imma Be' was a major commercial success, reaching number one on the US Billboard Hot 100. It was the third single from the album 'The E.N.D.' to top the chart, a rare achievement for any musical group.

What does will.i.am's lyric 'loanin' out semen' mean in 'Imma Be'?

This provocative and controversial line is a form of hip-hop braggadocio, using crude humor and financial metaphors. will.i.am rhymes 'Lehman' (referring to the bankrupt Lehman Brothers bank) with 'semen,' positioning himself as a new kind of 'banker' in a playful, explicit, and boastful way.